Minggu, 25 Januari 2015

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Photographers' Sketchbooks, by Stephen McLaren, Bryan Formhals

From blogs to Instagram and photo-zines to contact sheets: how 43 photographers approach their work

Find out how Alec Soth constructs his projects, why Trent Parke relies on old-fashioned Polaroids and hand-made books, and how forty-one other photographers experiment with new and old technologies, turn their photo-diaries into exhibitions, and attract audiences of millions via online platforms.

This book celebrates the creative processes of the modern photographic era, in which blogs and Instagram streams function alongside analog albums and contact sheets, and the traditional notebook takes the form of Polaroid studies, smartphone pictures, found photography, experimental image-making, and self-published photo-zines. Each photographer presents his or her sketchbook: several pages of images that convey his or her working methods and thought processes. These intimate, oneoff presentations are accompanied by engaging interviews that reveal how the simple act of pressing a shutter can capture and express a fully realized personal vision.

Three essays by the authors explore subjects at the cutting edge of contemporary practice. Designed to satisfy the most demanding of image junkies, this is an indispensable resource for anyone with an interest in photography or the creative process.

 

520 illustrations

  • Sales Rank: #644366 in Books
  • Published on: 2014-12-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.70" h x 1.50" w x 11.90" l, .0 pounds
  • Binding: Hardcover
  • 320 pages

Review
Improvisational―which is part of its charm....The notebooks of Robin Cracknell and Saul Leiter are delicate and lovely, works of art in their own right. (The Literate Lens)

Gathers together the notes, research, and exhaustive preparation that went into some of contemporary photography's most interesting projects. From Roger Ballen's fever dreams to Viviane Sassen's controversial Africa photography, it's all here. (SFGate.com)

What's most interesting about Photographers' Sketchbooks is how it bridges the analogue and the digital, both of which have a firm place in photography today. (Hyperallergic)

Provides a behind-the-scenes look into the idea conception and through process of forty-nine photographers from around the globe. (Feature Shoot)

To many, it might seem that the art of photography is simply a matter of going out and snapping pictures. But there’s a lot more to it, and there’s ample proof in the scribbles, diagrams, and other materials found in Photographers’ Sketchbooks. (Slate)

About the Author
Stephen McLaren is a photographer, writer, and curator based in San Francisco. He is coauthor, with Sophie Howarth, of Street Photography
 Now. He also coauthored Photographers' Sketchbooks with Bryan Formhals.

Bryan Formhals is a New York based photographer and writer. He is founding editor of LPV Magazine.

Most helpful customer reviews

20 of 22 people found the following review helpful.
"Sketchbook" Is Misnomer
By anon pd
The title is a bit misleading. I thought the entire book was going to consist of pages from photographers journals and sketchbooks--there are some examples, but the vast majority of pages are just reprints of photographs and a summary of each photographers' work. I wanted to see more process, and less final product.

10 of 11 people found the following review helpful.
Inappropriate title but an interesting read.
By ALBFRU
The title is deceiving. This book is about the approach or working methods of about 40 photographers. Some of them use sketchbooks or notepads, but some use no such thing. That being said it's still a fairly interesting read. And as I previously knew only a handful of the photographers presented here it has been a nice opportunity to broaden my knowledge. In some cases I've gone on to further explore some of the photographers. For each photographer the editor writes an introductory paragraph and then the photographer writes 2 or 3 paragraphs about their approach. This is followed by a selection of the photographers images. The reproduction of the images is not wonderful but appropriate for the purpose of the book. The binding is made of thick cardboard and covered with glued on paper. The edges are unwrapped raw cardboard and thus easily damaged. I don't expect this book to hold up well over time.

8 of 11 people found the following review helpful.
A phenomenal resource for any photographer wanting to put together a book or project
By Eric Kim
I recently picked up a copy of “Photographers’ Sketchbooks“, an excellent book written by Stephen McLaren (co-author of “Street Photography Now”) and Bryan Formhals (founder of LPV magazine and the popular Tumblr: Photographs on the Brain).

Alongside “The Photobook: A History Volume III” by Martin Parr and Gerry Badger it is the best resource for photobook making, the philosophies of editing and sequencing, the importance of collaboration, explaining the working methods of certain photographers, their philosophies, and advice and thoughts on publishing via the printed medium (and on social media).

It is a beautifully put-together book, with tons of great “behind-the-scenes” materials, via photocopies of the photographers’ actual “sketchbooks”, contact sheets, and personal notes. I highly recommend everyone to pick up the actual book — and use it as a great reference when putting together your own book or body of work.

I recommend everyone to pick up “Photographers’ Sketchbooks” and see all of the great insights in the book.

My ultimate summary of Photographers Sketchbooks is this: every photographer has a different working method, but every photographer is curious, passionate, open to collaboration, and puts his/her entire love and soul into what they do.

Continue to follow your curiosity, enjoy the journey of photography.

Shoot, publish, and be happy :)

You can read my full review of the book here: http://erickimphotography.com/blog/2014/11/14/lessons-ive-learned-photographers-sketchbooks/

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Sabtu, 24 Januari 2015

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Jumat, 23 Januari 2015

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How to Debate Leftists and Destroy Them: 11 Rules for Winning the Argument, by Ben Shapiro

The problem, as Ben Shapiro puts it in this must-read, is that “because conservatives don’t think about how to win that they constantly lose” in confrontations with leftists. The solution is to stop taking the bullying and learning to argue for victory.
Among Shapiro’s rules for beating the left in confrontations are:
Be willing to take a punch. (conservatives tend to shy away from confrontations because the left is rhetorically violent; but it is important “to walk toward the fire.” )
Hit hard, hit first. (leftists stage muggings; instead of fighting by Marquis of Queensberry rules, conservatives need to accept the strategy Mike Tyson: “Everybody has a plan until they get punched in the mouth.”)
Immediately frame the debate. (“When you’re discussing global warming , for example, the proper question is not whether man is causing global warming but whether man can fix global warming—a question to which the universally acknowledged answer is no unless we are willing to revert to the pre industrial age.”)
There are eight more rules that will allow a conservative to debate a leftist and destroy him. How to Debate Leftists and Destroy Them is not just a “how to” book. It is a survival manual.

  • Sales Rank: #5022 in eBooks
  • Published on: 2014-04-16
  • Released on: 2014-04-16
  • Format: Kindle eBook

Most helpful customer reviews

79 of 90 people found the following review helpful.
Mixed feelings
By Freeman
I review this as a big fan of the Breitbart network.

My main critique of this book is that it's too brief in its rules and all rules lack specific examples. There is lots of hyperbole that paint pictures of rabid liberals that need to be engaged and shot down, very few examples. The only reference Ben uses is his appearance on Pier Morgan's show. For example, Rule #5 is "Spot Inconsistencies in the Left's Arguments." The arguments he presents are vague ideas but ultimately strawmen.

I realize that it's a $0.99 book that is only 20 pages long, so that my not be entirely fair. But to be honest, it reads as if Shapiro thought he could make a few bucks summarizing his exchange with Piers Morgan. And practically, this book is worthless. The "rules" are very brief. Shapiro is a greatly experienced journalist and media personality. These rules work because he practices them every single day. One would need to read various media sites daily and talk to liberals daily in order to be effective. This book sort of suckers people in to thinking reading 20 pages will turn them into Andrew Breitbart.

Rather than read this, I recommend going on YouTube and watching Shapiro, Breitbart, and Pollak actually debating liberals! Breitbart on Martin Bashir's show is legendary, so is Joe Pollak on O'Brien's show.

87 of 115 people found the following review helpful.
The 11 Steps on How to Debate Leftists
By P. H. Foley
1. Walk Toward the Fire
“The left knows this is war. And they know you are the enemy. You will be castigated. You will get punched. That’s the way it will go because that’s how the left wins: through intimidation and cruelty. You have to take the punch, you have to brush it off. You have to be willing to take the punch.”

2. Hit First
“Don’t take the punch first. Hit first. Hit hard. Hit where it counts. Mike Tyson used to say, “Everybody has a plan ‘til they get punched in the mouth.” That’s exactly correct. But throwing the first punch requires game-planning. Walking through the door, you have one shot – one! – to put someone down for the count from the beginning of a debate. If done properly, any debate on a single topic can be over within the first 30 seconds.”

3. Frame Your Opponent
“I have argued that the left’s entire playbook consists of a single play: characterizing the opposition. It’s incredibly effective. And the only way to get beyond character arguments is to frame your opponent – make it toxic for your opponent to slur you. Then, hopefully, you can move the debate to more substantive territory. This is the vital first step. It is the only first step…There is no way to convince someone that you don’t hate him or her. You can convince him or her, however, that your opposition is a liar and a hater.”

4. Frame the Debate
“It’s important that you neuter those buzzwords quickly, because otherwise you will be arguing against nonsense terms that can be used against you. You can’t argue against empty terms. So don’t accept the premises of their arguments, which are largely buzzword based…It’s important that you neuter those buzzwords quickly, because otherwise you will be arguing against nonsense terms that can be used against you. You can’t argue against empty terms. So don’t accept the premises of their arguments, which are largely buzzword based…As a general matter, the left’s favorite three lines of attack are (1) you’re stupid; (2) you’re mean; (3) you’re corrupt. Sarah Palin is supposedly stupid; Mitt Romney is supposedly mean; Dick Cheney is supposedly corrupt. Take away those lines of attack and watch the discomfort set in.”

5. Spot Inconsistencies in the Left’s Argument
“The left’s arguments are chock full of inconsistencies. Internal inconsistencies — inconsistencies that are inherent to the left’s general worldview. That’s because very few people on the left will acknowledge their actual agenda, which is quite extreme. Leftists prefer to argue half-measures in which they don’t truly believe…There are almost invariably unbridgeable inconsistencies in the left’s publicly stated positions that are at war with their actual fundamental principles. Your goal is to make the left admit once and for all what they believe about policy by exposing those inconsistencies.”

6. Force Leftists to Answer Questions
“This is really just a corollary of Rule #4. Leftists are only comfortable when they are forcing you to answer questions. If they have to answer questions, they begin to scratch their heads. The questions they prefer to ask are about your character; the questions they prefer not to answer are all of them. Instead, they like to dodge issues in favor of those character arguments.”

7. Do Not Get Distracted
“You may notice when arguing with someone on the left that every time you begin to make a point, that leftist begins shouting about George W. Bush. It’s like Leftist Tourette’s Syndrome. “Why did Obama blow out the budget?” “BUUUUUUUSHHHH!!!!!” Don’t be fooled. You don’t need to follow the idiotic rabbit down into his Bushy rabbit hole…Arguing with the left is like attempting to nail jello to the wall. It’s slippery and messy and a waste of resources. You must force them to answer the question.”

8. You Don’t Have To Defend People on Your Side
“Conservatives get trapped in this gambit routinely, because they figure that the enemy of their enemy is their friend: if the left is attacking someone, he must be worth defending. But that’s not true…Don’t follow people. Follow principle.”

9. If You Don’t Know Something, Admit It
“Don’t get caught in the trap of believing you have to know everything about everything. Your opponent will undoubtedly know something you don’t. It’s fair to simply state, “I didn’t know that, but I’ll be happy to research and get back to you.” Another side-note here: don’t bring up a topic with which you aren’t passingly familiar.”

10. Let the Other Side Have Meaningless Victories
“Leftists prize faux moderation above all else; by granting them a point or two, you can convince them that you aren’t a radical right-winger at all. After all, everyone can admit both parties are terrible!…If the left engages you on immigration reform, your answer should be that you are for immigration reform. Now, how do they define immigration reform? That’s the key question. But because you’ve always granted the premise that you like the idea of immigration reform, you don’t look like a naysayer off the bat…The conversation is meaningless until you force the left to define terms. Until then, we can all agree on useless platitudes.”

11. Body Language Matters
“The Left is expert at imagistics. The right is not, because the right falsely believes that shallow imagistics can be beaten with substance. Which has worked out fabulously for every great actress who is 300 lbs. in Hollywood — all two of them who are working…Leftists prize faux moderation above all else; by granting them a point or two, you can convince them that you aren’t a radical right-winger at all. After all, everyone can admit both parties are terrible!”

44 of 59 people found the following review helpful.
not worth your money or time. it does not teach how to debate.
By Christopher 84
Doesn't really address issues that are topics of debate. Only describes how to frame arguments or debates to give you the edge and hopefully win. Does not have substantive material on policy or framework of issues and what they mean and how to defend our view on some issues that are close to republicans. I want to learn our issues in-depth and learn how to defend and even influence others, not to antagonize or cajole democrats only to look foolish when I have no factual information or data.

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Kamis, 22 Januari 2015

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The Potato Factory, by BRYCE COURTENAY

Ikey Solomon is the King Rat of the dark backstreets of 19th-century Stepney. A notorious criminal, his only fear is that Hannah, his resentful and ambitious wife, will force him to reveal his half of the combination to the safe in which their joint wealth is hidden.

  • Sales Rank: #2304283 in Books
  • Published on: 1998
  • Ingredients: Example Ingredients
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.49" h x 2.20" w x 6.30" l,
  • Binding: Hardcover
  • 320 pages

About the Author
Bryce Courtenay, bestselling Australian author, wrote his first book, The Power of One, at the age of fifty-five. This became the largest-selling book by a living Australian author within Australia, with over half a million copies sold locally. Having lived in Sydney for forty years, Bryce is a patriotic Australian, who is passionate about Australia becoming a truly great nation in the 21st century. Committed to the cause of literacy and the importance of motivating young people to read, he is actively involved with literacy programs in primary schools Australia-wide.

Most helpful customer reviews

2 of 2 people found the following review helpful.
An Excellent Novel That Is Set in the Tasmanian Penal Colony of the Nineteenth Century
By John Lewis
I seldom pick up a book that is such a page turner that my friends notice my antisocial behavior when I sit in a corner with my kindle. This is one of those books. It was very difficult to put it down.

I am amazed that Courtenay is not a more widely read author in the states. His books are well crafted, his characters engaging, and the stories flow along briskly.

This is my second Courtenay book. I had previously read "Whitethorn" , which was set in South Africa, and was similarly impressed with it.

"The Potato Factory" is laced with real historical figures like Ikey Solomon, a notorious criminal in his time, who is thought to have been the model for Fagin in Oliver Twist. Ikey and several of his family members and "business associates" end up transported to Hobart Tasmania where much of this story unfolds.

Most of the first half of the book takes place in London before the main characters are transported to the penal colony in Tasmania for various offenses including fencing, brothel keeping, and counterfeiting,

I first learned of Ikey in Robert Hughes' excellent history of Australian transportation "The Fatal Shore" and many of the events and characters in Courtenay's novel are consistent with what is regarded as historical fact. Ikey was in the papers a lot in his day.

My partner and I just finished spending a year sailing around Australia including several weeks in Tasmania where we were able to see and even anchor in many of the locations that play a part in this fascinating novel. This experience of actually being in the locations in this book, no doubt, enhanced my appreciation of the setting of this novel but the fact that Courtenay does an excellent job of describing the Tasmanian wilderness should bring the story alive for those who have not had the good fortune to visit the forlorn destination of so many of England's criminal class during the 19th century.

"The Potato Factory" is the first book of a trilogy that includes "Tomo and Hawk" and "Solomon's Song".

One really nice feature of reading books like this on my kindle is that the built-n dictionary lets me instantly look up the definitions of many of the 19th century English words that the street smart characters in this novel use.

I highly recommend this book to anyone who enjoys historical novels. Courtenay's novel is every bit as good a read as the historical novels of Gore Vidal, whose work I really like.

0 of 0 people found the following review helpful.
My First Bad Bryce Courtenay Experience
By Lee P. Radke
I was tempted to say that I hated it. I loved both "The Power if One" and "Tandia." This however was far from the engrossing well built narrative of those two books. The problem was simple. Much like the two aforementioned books this one had intricate, well developed characters and plots. The main difference between them was with this one I just didn't care. Even granting that Peekay had a bit of what I call "Batman Complex" (where someone is too well suited, clever, or is precocious beyond believability.) I still very much enjoyed his story and felt tied to his fate. I don't care about Mary or Ikey or other Mary or Bob Marley or anyone or anything going on in "The Potato Factory" I'm sure there are people who will and do like this book. I could not however, recommend this to anyone.

0 of 0 people found the following review helpful.
A Shocking Chapter in British History
By David G. Lewis
One of the best books I have read for a long time. The author alternates the chapters of each of several main charactors (Ikey, Mary, Martha etc.) which gives the reader a clear insight on their lives and plans for the future. Time is not wasted on day to day matters and at times the story jumps two or three years ahead. The story also describes in graphic detail the misery of the voyage from England to Tasmania and the shocking suffering of those imprisoned there.

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Rabu, 21 Januari 2015

[U520.Ebook] PDF Ebook The Tyler Genealogy: The Descendants of Job Tyler, of Andover, Massachusetts, 1619-1700, Volume 1, by Willard Irving Tyler Brigham

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The Tyler Genealogy: The Descendants of Job Tyler, of Andover, Massachusetts, 1619-1700, Volume 1, by Willard Irving Tyler Brigham

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

  • Sales Rank: #4912423 in Books
  • Published on: 2010-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .88" w x 7.44" l, 1.69 pounds
  • Binding: Paperback
  • 432 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
tyler genealogy
By S. Potter
This book was helpful in straightening out the mess I'd made with my Tylers, but it had scant information re my great great great grandfather and therefore nothing of his descendants - we are here.

1 of 1 people found the following review helpful.
Interesting
By Michelle Tyler
The book was very helpful while researching my family genealogy. i was able to trace my ancestors back to the 1600's and have since been able to go back to the 1300's thanks to the help of this book.

0 of 0 people found the following review helpful.
Excellent genealogical record.
By thomas ovitt
Numbering system is clear and easily understood, which enables one to search forward and backward in lineage without difficulty. Additionally, many persons have a short history of their occupation, military service, etc. which can be facinating.

See all 3 customer reviews...

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Sabtu, 17 Januari 2015

[W400.Ebook] PDF Download Al-Kitaab fii ta'allum al-'Arabiyya (Arabic Edition), by Kristen Brustad, Mahmoud Al-Batal, Abbas Al-Tonsi

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Al-Kitaab fii ta'allum al-'Arabiyya (Arabic Edition), by Kristen Brustad, Mahmoud Al-Batal, Abbas Al-Tonsi

Al-Kitaab Part One is the second book in the Al-Kitaab Arabic Language Program and is now available in an extensively revised and reorganized third edition. This book with its companion website develops skills in formal and colloquial Arabic, including reading, listening, speaking, writing, and cultural knowledge, integrating materials in colloquial and formal/written Arabic. It provides a comprehensive program for students in the early stages of learning Arabic.

 

FEATURES

• Four-color design throughout the book with over 100 illustrations and photographs

• Color-coded words and phrases throughout to easily follow the variety or varieties of Arabic you want to activate—Egyptian, Levantine, and/or formal Arabic

• Introduces over 400 vocabulary words in all three forms of Arabic side by side

• Presents the story of Maha and Khalid in Egyptian, and now Nasreen and Tariq in Levantine, in addition to Maha and Khalid in formal Arabic

• Expanded grammar explanations and activation drills, including discussions about colloquial and formal similarities and differences

• New video dialogues from everyday life in both Egyptian and Levantine to reinforce vocabulary in culturally-rich contexts

• Develops reading comprehension skills with new authentic texts

• Reinforces learning through extensive classroom activities and homework exercises that provide constant review

• Includes Arabic-English and English-Arabic glossaries, reference charts, and a grammar index

• Reduced from 20 chapters to 13 chapters, the course now more closely corresponds to two semesters of college study with an average of 4-5 contact hours per week

• Textbook includes a convenient DVD with the basic audio and video materials (no interactive exercises) for offline study that will play in iTunes and compatible MP3 players

• New companion website (sold separately)—alkitaabtextbook.com—features fully integrated interactive, self-correcting exercises, all the audio and video materials, and additional online course management and grading options for teachers

 

Al-Kitaab Part One, Third Edition provides 125 contact (classroom) hours with approximately 250 homework hours. Students who complete Part One should reach an intermediate-mid level of proficiency.

  • Sales Rank: #33728 in Books
  • Brand: Brand: Georgetown University Press
  • Published on: 2011-07-26
  • Format: Student Edition
  • Original language: Arabic
  • Number of items: 1
  • Dimensions: 10.81" h x .61" w x 8.39" l, 1.91 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

About the Author
Kristen Brustad is an associate professor of Arabic at the University of Texas at Austin and chair of the Department of Middle Eastern Studies.

Mahmoud Al-Batal is an associate professor of Arabic and the director of the Arabic Flagship Program at the University of Texas at Austin.

Abbas Al-Tonsi is senior lecturer at Georgetown University School of Foreign Service in Qatar.

Most helpful customer reviews

29 of 29 people found the following review helpful.
Terrible book. Do NOT recommend.
By Bradley Farless
I'm in my 2nd semester of Arabic at the college level and we're using this book. Well, using is sort of the wrong word. Better to say we're struggling with this book, because it's just so horribly bad.

To start with, as other reviewers mentioned, the jump between Alif Baa (the first book in the series) and this one is just way too big. We covered Alif Baa in the first semester and it basically taught us how to read, write, and pronounce Arabic, which was fine. We got a few phrases and learned the names of some of the grammatical marks. We learned the voweling. That was fine. But, when you open Al-Kitaab, everything in the table of contents is in Arabic, even though it's almost all words you won't have been introduced to yet. One of the first exercises asks you to question your classmate about certain aspects of their life, when that requires vocabulary you won't have and a knowledge of Arabic sentence structure that you won't have.

I'm also really agitated about how unorganized this book is. There is no unified area to look at pronoun charts, conjugation charts, or plural charts. It's introduced sporadically throughout the text. It would be better to have it in an index. In other cases, you're given the conjugation of a verb like "I memorize", "he reads" as vocabulary words, but you're not given the full conjugation chart so you know how to use it for more than just that one conjugation. Of course, you could go back through the whole text to see if it was explained somewhere, but that's a crap way of doing things.

Really, without a teacher to explain things clearly, this book would be completely useless. COMPLETELY USELESS. And a complete waste of money. If you don't need this for a class, DO NOT BUY IT.

Between the end of Spring Semester and Fall Semester (3rd level of Arabic), I'm going to have to review so I don't forget all the Arabic I've learned, but I'm going to have to do that with other materials, because this book wouldn't do anything but frustrate me.

Edit: I'm now in my 3rd semester of Arabic, still using this book. Every time I open this book I get angry. Very angry. It's extremely confusing and the way grammatical concepts are introduced is ridiculous. They either say too little or too much and then jump right into something else. It's absurd. I had to re-read the two pages on fronted predicates 4 times and then go ask a native speaker before I understood what it means and how it's supposed to be used. I had to get help from outside the book to figure out what musaadar are and how they work, and now I'm sitting here looking at an exercise (on pg 155) asking me to ask "...who should be able to join the army". We haven't learned the vocabulary for "should be able to", so how the hell am I supposed to ask this question? Why am I being asked to do something that hasn't been introduced yet? Another complaint I have is that there just aren't enough reading exercises in the book. The easiest way to learn usage and grammar is through exposure, for me at least, and there's just really not a lot to read in this book. I'm not a bad student. My GPA hovers around a 3.9. This book is just terrible, and it's affected my academic performance.

40 of 41 people found the following review helpful.
A huge burden on teachers and students
By beetrave
I recently took an introductory Arabic course at a large public university that uses this textbook. Having learned another "critical language" for nearly twenty years and having taught that language at the university level for another five years, I hope that I can provide some helpful perspective on this new edition of Al-Kitaab.

Some of the methods used by this textbook--especially its focus on listening comprehension--are excellent. Despite certain advantages, however, I believe the third edition would work only for a course taught by a very experienced teacher who has already developed a large number of exercises and assignments that can be provided separately to students. Without all of these additional materials already in place, however, the current book/website package is simply not enough for teaching the language in a way that will allow students to feel that they are making progress and mastering the material.

More specific comments:

1) Many textbook sets come with a separate workbook or extensive exercises to practice the vocabulary and patterns taught in each lesson. They may be simple, repetitive, and kind of boring, but this method allows students to form sentences and learn through repetition. In this edition al-Kitaab, however, very few exercises are available in the textbook, and nearly all of them are "fill in the blank"; students are rarely, if ever, required to write a full sentence in Arabic - a decision by the authors that I find impossible to understand. Moreover, rather than ask students to perform one type of isolated task repeatedly, e.g. conjugate a set of verbs, practice the iDaafa form, or insert subject and object pronouns, etc., many of the exercises are extremely dense, using vocabulary and grammatical forms taught in other lessons, often in forms (like the plural) that cannot be looked up in the glossary. In many cases, it feels as if a game of "gotcha" is being played - the student simply cannot proceed if he or she has not learned all of the previous material perfectly. In other cases, the exercises introduce word order and vocabulary that students have not learned, with the expectation that they will simply "catch on" or go with the flow until the material is explained. The result, however, is the opposite: some of the exercises are so difficult to use that I saw several very motivated learners in my class become completely frustrated with the book.

2) The textbook focuses far too much on teaching grammatical terminology *in Arabic*, at the expense of actually conveying information on how Arabic grammar and word order work. For example, in Lesson 4 the text goes into a very detailed discussion of noun sentences and verb sentences, all without providing explicit discussion and examples of how word order really works in these sentences; that very basic aspect of teaching, apparently, is left to the instructor. (A far clearer and more accessible explanation was found on half a page in Schulz's "Standard Arabic: An Elementary-Intermediate Course.") If the authors want to take a communicative approach, it makes very little sense to force feed this terminology (and always print it in Arabic script after it is taught for the first time, without romanization) without providing the necessary amount of examples and review.

3) Too often, the vocabulary used in the lessons is not matched well with the glossary or the overall pacing of the book. For example, you will encounter words like "television," "Russia," and "Riyadh," many times in the exercises, but if you want to write them yourself and check your spelling, you will not find them in the English-Arabic glossary at the back of the book. By the time you reach Lesson 9 or 10, you will also encounter terms in the exercises that have not yet been introduced in any of the lessons, and thus end up spending time flipping through the glossary to figure out the meaning of a word from Lesson 11 or 12 -- instead of focusing on what is being taught in the current lesson. I don't know if this is the result of poor editing or hard-line "communicative" strategies, but it is certainly a waste of time for the student.

4) The textbook (and publisher) should just come out and say that students need to purchase three different products: the textbook, the website subscription, and the answer key. The free CD that comes with the book was very confusing to me (in many places is it not clear what the headphones icon printed in the text is supposed to mean). Moreover, given the difficulty of the exercises, especially the sentences on the audio files that are supposed to provide context for vocabulary, there is no way to approach some of the exercises without the answer key.

From my point of view, many of these problems could be solved by providing an easy, straightforward workbook to go along with the main text. Barring that, however, I can only recommend this edition with a huge, up-front warning that the instructor is going to have to reinvent the wheel with each lesson by designing reasonable homework assignments that do not confuse or overload students.

10 of 10 people found the following review helpful.
One step forward two steps backwards
By Jessie Carduner
I learned from the 2nd edition this summer and loved it. It was very systematic and rigorous. Now I am continuing to study on my own and decided to purchase the 3rd edition so that I could also use the e-book, which is not available for the 2nd ed. The 3rd edition has added information about dialects, which is nice to a point, but cutting some MSA drills out and making the remaining drills shorter to fit practice with dialects is a badly thought out trade off. The result is going to be that students end up with a weaker command of MSA and probably will not master much of the dialects either because the practice isn't really systematic. In the early stages of learning, the most important thing is repetition until processing becomes automatic. The 2nd edition did a marvelous job of this. The 3rd edition, not so much. The 3rd has more information but far less repetition. I really miss the writing practice and chance to get feedback on that. Dialects should be informational or sold in a separate supplement and Al-Kitaab should go back to its older format. I especially don't see the need to write out exercises in dialect. Those should be for speaking and listening and recognition. Also, I am very disappointed that the glossaries in the ebook do not have links to sounds for the vocabulary. This means the user still has to go find the word in the chapter if s/he wants to hear it pronounced, and even then not all the forms are pronounced. If you have a choice between 2nd and 3rd edition, go with the 2nd.

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[Y214.Ebook] Download Marketing Models: Multivariate Statistics and Marketing Analytics, 4e, by Dr. Dawn Iacobucci

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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e, by Dr. Dawn Iacobucci

Marketing Models: Multivariate Statistics and Marketing Analytics, 4e, by Dr. Dawn Iacobucci



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Marketing Models: Multivariate Statistics and Marketing Analytics, 4e, by Dr. Dawn Iacobucci

Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions. Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS. About the Author Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text.

  • Sales Rank: #1663010 in Books
  • Published on: 2016-11-05
  • Original language: English
  • Dimensions: 10.00" h x .64" w x 8.00" l,
  • Binding: Paperback
  • 280 pages

About the Author
Dawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, and coauthor with Gilbert Churchill on the lead Marketing Research text.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Models mean profit
By John Muller
New flash, all big companies' marketing is science based, using extensive modeling. Because models reduce risk, skewing the odds in your favor. Every business regardless of size can and should use them. The models in this book are powerful and broad-based and good place to start.

I own an analytical marketing company and created most of these models in a spreadsheet (some of which I was already using). Using them helps my clients make significant and correct decisions. They give focus, direction, and most important, knowledge. Further, size is just not an issue; any business can use them. Most of my clients are small to mediums size, but all have enough data to utilize models.

Many are also useful for startups as well. Entrepreneurs are spectacularly bad at marketing (marketing isn't selling), not understanding that marketing starts well before you spend any time or money developing your product/service. It is this analytical, science-based marketing that sets a solid foundation.

Most​ businesses don't use science-based marketing and 95% of them fail. 80% of entrepreneurs fail in the first 18 months, according to a Forbes article. Models and other tools available set you up for success. It is just foolhardy not to use them

0 of 0 people found the following review helpful.
It would've been better if it showed codes on commonly used stats packages
By Edward Lee
It would've been better if it showed codes on commonly used stats packages. Hard to follow without examples to follow computationally.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
content is great and clear, a mktg analytics student.

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