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Framework for Marketing Management, by KOTLER
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
- Sales Rank: #4736849 in Books
- Brand: Brand: Prentice Hall
- Published on: 2001-05-17
- Original language: English
- Number of items: 1
- Binding: Paperback
- Used Book in Good Condition
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