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International Marketing, by Rakesh Mohan Joshi
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Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous examples from the Indian context.
- Sales Rank: #10798721 in Books
- Published on: 2012-11-21
- Original language: English
- Number of items: 1
- Dimensions: 7.30" h x 1.40" w x 9.40" l, 2.54 pounds
- Binding: Paperback
- 750 pages
About the Author
Rakesh Mohan Joshi is a Professor at the India Institute of Foreign Trade, New Delhi.
Most helpful customer reviews
3 of 3 people found the following review helpful.
An outstanding book on International Markeing for MBA students
By Micheal George
This is an outstanding book on international marketing.
The contents are highly comprehensive with conceptual depth but easy to grasp and apply for MBA students. The illustrations and case studies are extremly useful providing deep insight into the subject. Moreover, the book is an excellent value for money.
Recommended as one of the best for MBA students.
0 of 0 people found the following review helpful.
Wonderful comprehensive book for MBA classes
By Ayesha Joseph
It is a wonderful book for MBA students.
Besides bebeing comprehensive, the book is full of live illustrations and full of theoritical depth.
Extremely useful for management students of leading business schools.
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